Specialist, Marketing - Haltech
Company: Race Winning Brands
Location: Lexington
Posted on: May 3, 2024
|
|
Job Description:
Description:Race Winning Brands (RWB) is the leading
manufacturer of racing and high-performance parts sold to
automotive and powersports markets. RWB is the preferred source for
high-end pistons, engine blocks, cylinder heads, intake manifolds,
connecting rods, crankshafts, clutches, transmissions, springs and
other engine and driveline- related performance components. RWB
markets its products through multiple prominent brands including JE
Pistons, Wiseco Performance Products, K1 Technologies, Diamond
Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting
Rods, ProX Racing Parts, Dart Machinery, PAC Racing, RevMax,
Haltech, TSI, and TMG performance. RWB sells to a diverse and
unmatched customer base of professional and sportsman racers,
engine builders, enthusiasts, OEMs, automotive and powersports
dealers and wholesale distributors. RWB is headquartered in Mentor,
Ohio with sales offices and manufacturing operations in strategic
locations throughout the United States, Canada, Europe and Asia.JOB
SUMMARY:This position is located at Haltech, Lexington, KY, with
travel to other RWB locations as required.ESSENTIAL DUTIES AND
RESPONSIBILITIES:Create and administer digital marketing campaigns
targeting multiple customer channels through email and other
outreach methods.Analyze, maintain, and execute social media
content and utilize analytics across multiple channels and
platforms to benchmark trends and identify areas for improvement
working collaboratively with Content Manager on overall social
strategy.Assist in overall marketing coordination and execution
with corporate and divisional locations to execute marketing funnel
strategy related to new product releases, events, visual
impressions such as print and digital, social, and content
creation.Utilize photography and video equipment to capture
product, event, product demonstration and testimonials to create
assets for marketing strategies.Contributes to the marketing team
efforts by providing support, ideation, and cooperation to other
Sales & Marketing personnel within Race Winning Brands and its
brands.Responsible for maintaining marketing supplies and ancillary
support for tradeshows, race and promotional events, and inhouse
marketing studios.Event management assistance, coordinating
merchandise sales, vehicles, displays, and other collateral needed
to support successful customer interactions and impressions working
with Marketing Coordinator.Creative knowledge and ability to
translate or convey creative needs with graphic/video personnel to
achieve desire visual messaging for targeted customers and
markets.Working with outside marketing partners and influencers to
align and execute AOP plans and strategies.PM21What You'll
Get:Eligible for Medical, Dental, Vision Insurance as of Day
OneEmployer Paid Life and Disability InsuranceHSA with Employer
Contributions401(K) Retirement Plan with Company MatchEmployee
Wellness and Assistance ProgramsPaid Maternity/Paternity LeavePaid
Time OffUp to 13 Paid Company HolidaysRequirements:Bachelor's
degree in marketing, sales, or related field.3-5 years experience
in Marketing or sales preferred.Motorsports oriented.Fluent in
Microsoft Office Suite. Knowledge/experience with Adobe Creative
Suite is a plus.Excellent communication skills (both verbal and
written). Must be able to communicate with both management and
non-management associates.May require travel to customers, trade
shows and race / promotional events as necessary to assure success
of sales and marketing efforts. Projects a positive attitude
towards the customer and co-workers, contributes to a positive
working environment. Knowledge of performance and/or powersports is
a plus.PIb7550d2840b6-25660-33764189
Keywords: Race Winning Brands, Lexington , Specialist, Marketing - Haltech, Advertising , Lexington, Kentucky
Click
here to apply!
|