Senior Marketing Automation Specialist

Company: VirtualVocations
Location: Louisville
Posted on: February 5, 2025

Job Description:

A company is looking for a Senior Marketing Automation Specialist, B2B.

Key Responsibilities:

Manage, implement, and optimize marketing automation platforms including Braze and Pardot
Build and maintain automated email campaigns and lead nurturing workflows
Define, track, and report on key performance metrics for marketing automation efforts

Required Qualifications:

Proven experience managing marketing automation platforms such as Braze or Pardot
Familiarity with Salesforce, Outreach, and Drift
Strong understanding of lead nurturing and automated campaigns
Technical knowledge of HTML/CSS, Ampscript, and SQL
Ability to manage multiple projects and analyze campaign effectiveness

Keywords: VirtualVocations, Lexington , Senior Marketing Automation Specialist, Advertising , Louisville, Kentucky

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