Assistant brand manager

Company: DIRECT CONCEPT, LLC
Location: Louisville
Posted on: February 3, 2025

Job Description:

Assistant Brand Managers support developing and implementing brand strategies to drive business growth. They work closely with cross-functional teams, including marketing, sales, and product development.Key Responsibilities1. Brand Strategy: Assist in developing and executing brand plans, including market research, competitive analysis, and consumer insights.
2. Marketing Campaigns: Help design and implement marketing campaigns across various channels, such as social media, advertising, and events.
3. Brand Positioning: Support the development of brand positioning statements, brand guidelines, and tone of voice.
4. Product Development: Collaborate with product development teams to ensure brand consistency and relevance.
5. Market Research: Conduct market research to stay up-to-date on consumer trends, competitor activity, and market developments.
6. Budget Management: Assist in managing brand budgets, including allocating resources and tracking expenses.
7. Stakeholder Management: Work with internal stakeholders, such as sales teams, and customer service, and external partners, such as agencies and suppliers.Required qualifications:

• Legally authorized to work in the United StatesPreferred qualifications:
  • 18 years or older

Keywords: DIRECT CONCEPT, LLC, Lexington , Assistant brand manager, Executive , Louisville, Kentucky