Marketing Manager

Location: Cincinnati
Posted on: November 20, 2024

Job Description:

GENERAL FUNCTION: Develop and implement strategic marketing and advertising programs for the assigned division or line of business. Oversee all aspects of these marketing programs to ensure the proper execution of these programs. ESSENTIAL DUTIES AND RESPONSIBILITIES: * Assist division in establishing marketing initiatives that support their sales goals. * Actively involved in the development of new products and services. * Create, implement, track, and execute sales contests and incentives. * Evaluate effectiveness of all promotion and advertising programs and recommend changes. * May work with our advertising agency to develop strategic advertising initiatives. * May work with other divisions and lines of business within the Bank to increase cross-sell and customer relationships. * Assist in the communication of product initiatives throughout the Bancorp by regular interaction with affiliates. * Manage multiple vendor relationships and monitor effectiveness and efficiency of these vendors. * Support the company brand through the adherence to branding guidelines. * Manage all projects within the line of business marketing budget. * Perform any other duties as assigned. SUPERVISORY RESPONSIBILITIES: None

Keywords: , Lexington , Marketing Manager, PR / Public Relations , Cincinnati, Kentucky